7 Secrets My Clients Have Learned While Shopping With me

For much of the country, the weather is changing, temperatures are dropping and there's the crunch of leaves underfoot. Which means it's time to switch from warm weather to cooler weather clothing and that means it's time to go shopping. Can I let you in on a little secret? Well, how about 7 of them. Here's what my clients have learned while shopping for clothing with me.





1. Clothes Shopping Isn't an Enjoyable Activity for most women.

Many women feel that clothes shopping is something everyone enjoys except for themselves. I reassure my clients that they are not the exception. The truth is that for most women, the thrill wears off around about age 30 (if not before). As our bodies and lifestyles change (and the retail market focuses almost exclusively on the under-30 market) we find it more challenging to buy clothing to fit and flatter. To compensate (and feel like part of the crowd of women who do love to shop) many women seek pleasure in shopping for accessories instead. So if you hate shopping you will learn, as my client, that you are not the only one.




2. There are many clothing designers who do not design clothes to fit or flatter your body.


In a perfect world, every beautiful item of clothing out there that catches your eye would have been designed just for your body. But in fact, as I share with my clients, there are entire lines of clothing that were designed for someone else's body, not yours. This does not mean there is anything wrong with your body. Your body is beautiful and amazing. But it does mean that you will have to stop trying on clothes that don't work with your Body Signature -- you know the kind of clothes that make you feel fat and frumpy and remind you of why you hate shopping. My clients learn to blame the clothes and not their bodies when something doesn't work out.



3. Black Is Not For Everyone.


Many women believe that black is slimming. They believe that black is chic and professional. Or that black is the key to amazing French style. And it certainly can be. But not if the color ages you. Not if the color drains the life out of you. Not if it creates too much contrast with your skin. I help my clients to find their most flattering neutrals which may or may not include black.




4. Alterations Aren't Just for Wedding Dresses.


A proper fit makes all the difference in a dress, jacket, pant etc. I help clients see where a slight alteration such as taking a hem up or letting it down will really make a difference. I also warn clients when a necessary alteration will cost more than the garment is worth.




5. It is possible to choose stylish shoes that are also comfortable.


As many of us age, our feet begin to show signs of wear and tear. Bunions, falling arches, weak ankles, neuroma's and plantar fasciitis to name just a few of the troubles that plague the common foot. Thankfully there are now a wide variety of shoes to accommodate just about every foot issue. I help clients connect with the brands that will best support their style & lifestyle as well as their feet.


6. Shopping with a Stylist Saves Time & Money.


Most women (see #1) tend to shop when they absolutely have to. After gaining or losing weight, before a major event like a wedding or a holiday, or when an old favorite garment has become threadbare. Or perhaps you shop on-line when you need a quick pick-me-up or a pretty sales catalogue comes in the mail. Shopping like this is fraught with compromise and more often than not will result in a garment worn once or twice at most. When shopping with me, my clients are carving out time to discover the clothing styles that work best for their Body & Season. They are under no pressure to buy. I am shopping with the big picture (aka a working wardrobe) in mind which helps to avoid impulse buying of items they already have lots of and instead focuses on wardrobe gaps. AND, they have confidence that what they do buy works for them, so no more buyers remorse. So while it may seem counterintuitive to spend money on a Stylist which you could have spent on clothes -- my clients feel that it actually saves them money in the end. Go figure!



7. Shopping can be fun.

Okay, my charming personality aside, my clients discover that having a professional by their side makes shopping a much less stressful activity and the secrets they learn about themselves and the clothes their body needs gives them the confidence they need going forward. Plus it feels pretty good to see yourself in clothing that actually flatters your body.


So, if you are one of the many women who hate shopping, consider hiring me as your guide. It's a gift that will keep on giving. You can book your shopping trip here.

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Joan Kosmachuk

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